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The Importance Of Market Research In Business Planning
A well-drafted business plan can do wonders for the company. If the business plan is good, then the company also feels motivated to work towards it. A good business plan is one, which communicates accuracy and can be relied upon. Since the business plan has to be creditable and realistic, most of the companies prefer to hire market research professionals to get this work done.

Marketing can be defined as the process of planning a concept, pricing development, distribution of goods and ideas, in order to satisfy the needs of the customers and at the same time meeting the organizational objectives.

The process of marketing aims at reaching out to the customers, fulfilling their demand and at the same time bringing profit to the company. Market research professional point out that the profit of the company will depend upon customer satisfaction, and so the company must first aim at satisfying the consumers, as the profit to the organization will come as a result to it.

Every business firm needs to carry out market research before starting a new business or developing a new product for sales in the market. Market research gives the company a view of how credible or futile the new business idea is, as per analyzed by the market research professionals. Market research results are of great importance for the company as it helps the company formulate its marketing strategy in the correct manner.

After the market research results have been analyzed and interpreted, the market research company delivers those results to the client company. This information is of utmost importance for the firm as it provides the management


with an insight into the market, making them aware of the crucial factors that affect the business, target market and consumers and the existing marketing mix. Market research reports enable the company to make changes in its marketing strategy and adopt a positive approach for sales.

Unless a company does not know what the consumers demand, it will not be able to develop a product that will bring profit to the company. It will not know which product is profitable and which one can incur loss. Market research not only makes the company aware of what product to sell, it also tells the company whether it is successfully fulfilling the demands of the consumers and if alterations need to made in the product, pricing and delivery system. Therefore on the whole market research reports enable the company to form a viable marketing policy and make all the necessary changes in the already existing ones.

It is very obvious that no business can survive until it knows its customers and their needs. If a company has to survive and flourish, then it has to keep it updated with the needs of the customers and modify the product accordingly. It has to chalk out competitive strategy in order to excel and exceed over its competitors.

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This page was updated on Nov 2009 and is Copyright © 2003 by Global Com Consulting Inc.

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