Relevant Ads Increase Adsense Profits
By Bas de Baar, Thu Dec 8th
If you’ve started using Adsense as a way to increase advertisingincome, but the numbers just aren’t adding up to what youexpected, the problem might be with the ads themselves. If theads being generated by Google’s Adsense aren’t relevant to yourwebsite, visitors won’t click on them. And, no click-y, nomoney. It’s that simple. And it’s a simple situation to fix.
One way to know if the ads are working is to monitor theclick-through-rate (CTR) on a page. If it’s low, it’s usually anindication that once a visitor arrived at your page using acertain keyword, that visitor did not find any ads relevant tothat keyword. And unfortunately for you, the visitor found noreason to click on the ads.
How do I know this? It happened on my website. On one of mysites, I had a page dedicated to PHP programming (a programminglanguage). The page had a low CTR. Upon further examination ofthe page, I noticed that not one of the ads was related toprogramming or even to technology.
What I did notice was that the ads were related to guitars.Guitars? I thought to myself, “What relevance do guitars have toPHP programming?” And I imagined visitors to my site wonderedthis as well.
After studying the ads, I noticed that one word seemed to keepjumping out at me. The word was “strings” as in guitar strings.Well strings are used in programming too, but Google was notable to make this distinction which is why it was generatingguitar ads!
to this problem was simple. I removed from mywebpage the words “string” and “strings” (or I just used anotherword in place of string or strings). After Google found thispage again and updated its view of it, the guitar ads werereplaced with relevant ads. And best of all? CTR on this pageimmediately increased and so did my advertising income!
If you have a page with a low CTR, you may need to tweak yourtext so Adsense generates ads that are more relevant to thepage. When making these types of changes to your webpages, usethe same ideas you use for search engine optimization. Why?
Because Google uses the same logic to determine the appropriateAdsense ads to display on your page as it does to determine ifyour article should rank high for “blue widgets.”
Some areas on your page that might need a bit of text tweakinginclude:
- The title of the page - The H1-tags used in the page - Thenumber of occurrences of the keywords in the text of the article- Changing the filename (this can be very effective, but only dothis for new pages that are not yet in the search engines or yourisk losing traffic)
One word of advice: Don’t forget that your keywords determineyour search engine rankings so take small steps when changingkeywords.
And remember, the only ads that will bring you the extra Adsenseincome you’re looking for are relevant ads!
About the author:Bas de Baar is the author of the e-book "Analyzing
Adsense ForNiche Websites."